Post by account_disabled on Mar 13, 2024 1:58:03 GMT -5
Halloween: The scariest marketing campaigns from a Shopify article Here we go again: like every year, Halloween returns and companies have been working for some time to make this colorful holiday dedicated to the world of the dead unforgettable on communication channels too. In today's Pop Up post we want to talk to you about this year's scariest Halloween marketing campaigns , taken from an interesting post by the Shopify brand, which also provides us with useful information related to consumer purchasing behaviour. Halloween: the origins of the holiday But what is the origin of the Halloween celebration? The Halloween celebration derives from the celebrations of All Hallows'Eve , which literally means "All Hallows' Eve".
But don't be fooled by the name: this is not a Christian festival, but rather a pagan one, more Find Your Phone Number specifically of Celtic origin. In fact, according to ancient Celtic traditions, the new year is celebrated on November 1st, together with the transition from the hot to the cold season. Originally it was Samhain (pronounced sow-in, where sow rhymes with cow), which derives from the Gaelic samhuinn which means "summer's end ". In Ireland this Celtic festival was called Samhein, festival of the Sun. After the discovery of America by Christopher Columbus, immigrants to the New Continent continued to celebrate this day, which also became famous in the USA for the legend of Jack O'Lantern . This story tells of a blacksmith, a miser and a drunkard, who managed to deceive the Devil himself on more than one occasion, so much so that he came to terms with him: avoiding hell and having freedom.
But what happened when Jack died? The subject, who was a hardened sinner, was rejected by Heaven for his earthly sins and sent to Hell, where, however, he was also rejected by Lucifer, who made him wander forever with a burning brand inside a pumpkin, to warm him up from the cold. Halloween: a great opportunity for marketing Halloween and Marketing go hand in hand: in fact this holiday lends itself perfectly to being used by companies for their commercial purposes and every year we witness viral, digital and prank marketing campaigns , aimed at increasing brand recognition and positioning it best in the consumer's mind. This holiday, if previously it was only recognized in the Anglo-Saxon world, has now also arrived in other countries, including Italy.
But don't be fooled by the name: this is not a Christian festival, but rather a pagan one, more Find Your Phone Number specifically of Celtic origin. In fact, according to ancient Celtic traditions, the new year is celebrated on November 1st, together with the transition from the hot to the cold season. Originally it was Samhain (pronounced sow-in, where sow rhymes with cow), which derives from the Gaelic samhuinn which means "summer's end ". In Ireland this Celtic festival was called Samhein, festival of the Sun. After the discovery of America by Christopher Columbus, immigrants to the New Continent continued to celebrate this day, which also became famous in the USA for the legend of Jack O'Lantern . This story tells of a blacksmith, a miser and a drunkard, who managed to deceive the Devil himself on more than one occasion, so much so that he came to terms with him: avoiding hell and having freedom.
But what happened when Jack died? The subject, who was a hardened sinner, was rejected by Heaven for his earthly sins and sent to Hell, where, however, he was also rejected by Lucifer, who made him wander forever with a burning brand inside a pumpkin, to warm him up from the cold. Halloween: a great opportunity for marketing Halloween and Marketing go hand in hand: in fact this holiday lends itself perfectly to being used by companies for their commercial purposes and every year we witness viral, digital and prank marketing campaigns , aimed at increasing brand recognition and positioning it best in the consumer's mind. This holiday, if previously it was only recognized in the Anglo-Saxon world, has now also arrived in other countries, including Italy.