Post by ivykhan885 on Mar 9, 2024 23:41:37 GMT -5
Many marketers will already know that Google launched a new core update in mid-November , which was completed at the end of the month. But what changes for SEO optimization? And what impact has it had on the SERPs for now? Let's find out together in this article, based on what was reported by Search Engine Journal and Search Engine Land . There have been many updates from Google lately, but this is certainly nothing new for those who are used to using the Mountain View giant's tools on a daily basis. New algorithms and changes to search criteria are the order of the day, causing SERP "dancers" and marketing consultants to be faced with a thousand questions. However, this time around, the tweet with which Big G informed his followers of the launch of the new update left everyone speechless. In fact, no one expected that such a change could be introduced during the Black Friday weekend.
and close to the Christmas holidays, a time when the search engine is widely used for online purchases. New infrastructure, same functions According to what was announced, the goal of this new core update would be to improve the precision and quality of the answers provided to users. The update, for now, does not seem to have had a particularly impact, which would suggest that a "structural" change is taking place in the architecture of the algorithm, whereby the functions would be the same, but more efficient. Previously, Google also released a spam update, removing Australia Telegram Number Data of possible negative influences on the search index, with the aim of showing more accurate and spam-free results where possible. The impact on search SERPs There were numerous fluctuations that occurred in the positioning of various online sites during the roll out of this core update . The hardest hit sectors appear to be the health, finance, retail and travel niches. Sistrix analyzed the major.
ranking changes that occurred at an Italian and international level during the two weeks of release, making a real ranking between "winning" and "losing" domains . In general, it seems that online dictionaries and encyclopedias, stock photo sites and women's magazines such as Vanity Fair or Elle have gained positioning. The case of Expedia is curious : if in the Italian market it appears among the Losers , with a loss of 19 points, in Germany the domain gains visibility even to the detriment of other travel sites such as Airbnb. Still in the travel sector, other OTAs such as Tripadvisor and Booking.com are also rising in position. What to do if negatively impacted by this update If this newly released Core Update has already had a negative impact on your site rankings, don't worry, everything is recoverable. The advice given by the main webmasters in this regard is to focus on the quality of your content . In fact, this update does not penalize specific aspects like others released in the past: for example, Google Penguin penalized cases in which link building had been exaggerated, forcing the presence of links where they were not evident.
and close to the Christmas holidays, a time when the search engine is widely used for online purchases. New infrastructure, same functions According to what was announced, the goal of this new core update would be to improve the precision and quality of the answers provided to users. The update, for now, does not seem to have had a particularly impact, which would suggest that a "structural" change is taking place in the architecture of the algorithm, whereby the functions would be the same, but more efficient. Previously, Google also released a spam update, removing Australia Telegram Number Data of possible negative influences on the search index, with the aim of showing more accurate and spam-free results where possible. The impact on search SERPs There were numerous fluctuations that occurred in the positioning of various online sites during the roll out of this core update . The hardest hit sectors appear to be the health, finance, retail and travel niches. Sistrix analyzed the major.
ranking changes that occurred at an Italian and international level during the two weeks of release, making a real ranking between "winning" and "losing" domains . In general, it seems that online dictionaries and encyclopedias, stock photo sites and women's magazines such as Vanity Fair or Elle have gained positioning. The case of Expedia is curious : if in the Italian market it appears among the Losers , with a loss of 19 points, in Germany the domain gains visibility even to the detriment of other travel sites such as Airbnb. Still in the travel sector, other OTAs such as Tripadvisor and Booking.com are also rising in position. What to do if negatively impacted by this update If this newly released Core Update has already had a negative impact on your site rankings, don't worry, everything is recoverable. The advice given by the main webmasters in this regard is to focus on the quality of your content . In fact, this update does not penalize specific aspects like others released in the past: for example, Google Penguin penalized cases in which link building had been exaggerated, forcing the presence of links where they were not evident.